![]() ![]() ![]() Recording a video: You can record, edit, and share your videos directly from the Twitter app.Twitter allows you to upload your videos easily in three easy different ways. What are the different ways to share videos on Twitter? Simply put, using videos in your advertising campaign can make it more affordable and will increase audience engagement. Twitter video ads are 50% cheaper when it comes to cost-per-engagement.As many as 32% of viewers said they go to Twitter just to watch videos. Watching videos on Twitter is the #3 reason why people visit Twitter.Twitter internal data revealed that there are over 2 billion video views per day on the platform.Tweets with videos also tend to receive 10x more engagement, including likes, retweets, and comments.Users are likely to retweet Video tweets 6 times more than image Tweets and 3 times more than Tweets with GIFs. Twitter videos are the most shared type of media.As many as 93% of video views that happen on Twitter happen on a mobile device, which makes optimizing video for mobile a priority. ![]() People primarily consume Twitter video content on mobile because they can create and view it from anywhere and at any time.But we’ll still walk you through the necessary Twitter video requirements for each of these, along with some of the best practices to increase engagement.īefore we get into that, let’s see what makes Twitter videos stand out from the rest of the other media forms and why it’s necessary to optimize videos with the right formats. Lucky for you, both Twitter In-feed videos, as well as Twitter video ads, have similar video specifications. Keeping an eye out for details like this ensures you upload videos in the best way for an enhanced viewing experience. It is essential to know the right Twitter video requirements like the optimal size limit of a Twitter video, format, and aspect ratios. It’s no wonder that marketers and businesses opt for posting video content to gain more engagement. Videos on Twitter have become the more preferred type of content shared and viewed than photos and GIFs in recent years. Twitter videos have become increasingly popular in recent years. ![]()
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